MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

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Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

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Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. They explain how to use AMS data for planning and marketing events. Non-dues revenue.

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MemberClicks

MAY 10, 2024

From encouraging membership to driving enormous revenue growth, Job Board is not only an invaluable resource for members, but also a hidden weapon associations can wield to drive non-dues revenue, expand reach and add value. While this is a fantastic community asset by itself, Job Board is capable of so much more.

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Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

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Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

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Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Newsletters. shares 15 ways to improve your newsletter content and delivery. Content is a commodity, says WBT Systems.

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Reid All About it

JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? – Revenue Success from Scratch: One Association’s Story. Quick hits. 1 CAE credit.

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Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Before it’s too late, establish a daily oral hygiene habit that includes flossing and purple Listerine, or pay the price. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.),

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Membership Marketing

OCTOBER 27, 2021

Many have realized lower revenue from meetings and less dues revenue. To help offset the reduced revenue, associations are exploring increasing dues. Data collected over the years from the Membership Marketing Benchmarking Report shows the frequency of dues increases has remained remarkably stable over the past decade.

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.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. What can we do to fill that gap?’”.

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Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

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WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

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Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

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MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

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Reid All About it

NOVEMBER 20, 2020

Virtual conference pricing. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Maximizing Revenue through Smart Pricing Strategies. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States. Josh Spector ).

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

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Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

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Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

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Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

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Reid All About it

JULY 10, 2020

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call. Revenue and Pricing Strategies for Virtual Events.

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WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. If you have an e-learning strategy , you’re more likely to see a net increase in revenue from e-learning programs.

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Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. 2015. ** 11%.

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EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Early identification of your projected expenses and revenue will help you determine the scope of your event.

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Reid All About it

JANUARY 8, 2021

Virtual conference pricing. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. 17 non-negotiable things your email newsletter needs right now. ( Building new norms.

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MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. They not only provide a consistent revenue stream but also help to create a deeper sense of connection between the organization and its supporters.

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EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Member benefit page.

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

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Socious

JANUARY 12, 2017

Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. Low prices? Email interviews published on blog posts, in newsletters, or in case studies. That’s the power of customer advocacy. Is it quality?

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MemberClicks

JULY 12, 2022

While there are multiple ways to attract and retain members, one approach is to revise your pricing model. Members select a package that meets their specific engagement needs or requirements — and, as the name implies, different packages have different pricing. What are other types of membership models? Fair share model.

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Higher Logic

FEBRUARY 8, 2018

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. What is their yearly revenue? Start by searching their site for testimonials, case studies, press releases, or newsletter signups. How much do they spend?

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Press Release Case Study Newsletter Content 184

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge. CAE credits.

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MemberClicks

JULY 5, 2022

Our all-in-one solution helps your association, chamber, or association management company engage your members and increase revenue. Make use of powerful features to save time, grow your membership, generate more revenue, improve communication, build your community, and understand your members. Cost: $49/month. WildApricot. 150/month.

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Association Success

DECEMBER 16, 2019

Here are three examples of small-sized innovations we’ve implemented in 2019 at the Professional Pricing Society. While we were nervous they might share the newsletter with non-members, we realized they could download the PDF and share it regardless, so why not embrace this potential marketing and give our members what they want?

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Associations Now

JUNE 5, 2019

When exploring a market to enter, nine questions are asked to determine if that industry is ripe for disruption. Is there a transparent pricing model? I’ve been in situations where using the break-even formula (fixed costs/number of attendees + variable costs) would price us out of the market.

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MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

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Association Success

MARCH 26, 2019

In addition to membership, we create and try to sell access to products like: newsletters/publications, research, online education, meetings and conventions, certifications, online job banks, and more. We use “membership” as an excuse to sell more stuff at discounted prices to members. Yes, I said “sacrifice revenue growth” out loud….shame

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